kununu plans launch in the US market together with leading job site Monster
Vienna, 22 February 2016 – kununu, the leading review–based employer branding and transparency platform in Europe and Monster, a global leader in connecting people and jobs, have agreed to form a joint venture to test bringing kununu to the US market. Both partners contribute their expertise in working with employers and users to this joint venture.
With over a million reviews for 245,000 companies, kununu is the European leader in providing employer transparency through ratings, reviews and employer branding. To continue on this successful growth path, new offers for users and employers around the topic of successful job matching and employer branding will be launched this year. In parallel, the company is looking into expansion of the platform into the US market.
In line with the kununu vision, the US platform will be designed to grow much-needed transparency for the US job market. To fulfill this vision, the joint venture will test the delivery of content-rich employer reviews and ratings sourced from current and former employees and candidates. kununu’s strengths and expertise in the areas of employer reviews and employer branding are bundled with the market knowledge, marketing expertise and the reach of Monster. The joint venture will be based in Boston.As customary, its formation is subject to merger control clearance.
Moritz Kothe, Senior Vice President of XING AG responsible for kununu and also Chairman of the Board and CEO of the US joint venture: “kununu is among the pioneers for more transparency in the job market. Today it is the leading platform for employer reviews and employer branding in Europe. It is an exciting project to merge the content and tech know-how of kununu with the market knowledge and marketing- and sales power of Monster in order to create a much-needed, independent new offering for the US market. By working with Monster, we will deliver reviews that can inform job-seekers, but remain agnostic to the process. We are looking forward to jointly bringing more transparency to the US job market and support job seekers in chosing a suitable employer.“
Mark Stoever, President and COO of Monster said: “Monster continues to build out the broadest and most complete platform for connecting jobs and people. By partnering with kununu, we will help to better inform individual potential job candidates while providing much needed talent brand management tools and resources for our employer customers. kununu is a knowledgeable expert partner and we expect this relationship to deliver significant value.“